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2023 NACS Show: Planning for Problem Customers, Dishonest Employees

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Search2023 NACS Show: Planning for Problem Customers, Dishonest EmployeesLoginSubscribeLoginSubscribeRetailer NewsCompany NewsMergers & AcquisitionsCategory NewsBeveragesCBD/HempFoodserviceFuelsGeneral Merchandise/HBCSnacks & CandyTechnology/ServicesTobaccoDataTop 202 Convenience Store ChainsMystery Shop ResultsCategory Management HandbookThe State of FoodserviceSpecial ReportsGreat Coffee ProgramsHot Markets for C-StoresRetail Leader of the YearThe Future of FuelsC-Suite in the Hot SeatStore DesignIndie InfluencersSustainability Outlook 2025View AllResourcesCSP MagazineConvenience Store ProductsPodcastsWebinarsDownloadable ReportsNewslettersAdvertiseContact UsEvents & CommunitiesConvenience Retailing UniversityOutlook LeadershipC-StoreTECC-Store WomenAll MeetingsSocialFollow on XFollow on FacebookFollow on LinkedInFollow on Instagram×EditPayment apps are rewriting the rules of loyaltyDoorDash says it has an advantage over Amazon in groceryHuck’s Market launches Tote POS platform at flagship storeVenHub launches automated shelf mapping technologyTiger Fuel connects c-store rewards program to car wash membershipPremiumTechnology/Services2023 NACS Show: Planning for Problem Customers, Dishonest EmployeesMaverik, Wawa experts offer advice, insight; ‘Violence against our associates is the No. 1 concern of ours’ By Chuck Ulie on Oct. 12, 2023 FacebookTwitterLinkedInPhotograph by CSP StaffIn training its employees to deal with problem, unruly customers, convenience-store retailer Wawa teaches the PEACE model: Pause, empathize, assess (the situation), control (the situation) and end (it successfully).

This comes from Byron Coleman (pictured right), manager of asset protection and security at Wawa, Pennsylvania-based Wawa, speaking at a session on securing the retail landscape at the 2023 NACS Show in Atlanta last week.

“Violence against our associates is the No. 1 concern of ours,” he said.

Coleman said Wawa trains its employees on situational awareness and the anger cycle, adding that employees also are taught about “tagging in”—encouraging another associate to assist with a problem situation—and “tagging out” when the employee isn’t comfortable with what’s going on. “Tagging up” means to get management involved.

“We let our associates work with what they’re comfortable with,” he said.

Meanwhile, at Salt Lake City, Utah-based-Maverik, Britt Davidson (pictured left) of the risk department said there’s no one plan that will work everywhere and that employees can react on both ends of the spectrum: Some are so used to problems that they don’t report them. In these cases, “You’re missing the low-hanging fruit of opportunity to create a safer space,” Davidson said. Conversely, some employees overreact and threaten to shut down the store.

The session was moderated by Lori Stillman (pictured center), vice president, research and education, at NACS, who said the convenience-store industry loses $13 billion annually due to retail theft.

Body CamerasColeman said Wawa conducted a pilot program earlier this year where employees trained in de-escalation techniques wore body cameras.

“We learned a lot,” he said. “The training associated with deploying those devices is positive, but you also have to pick the right associate. If you want to pilot this, it’s important to approach it with the right people and with the right training methods to realize the benefits.”

Coleman said there’s a learning curve in wearing this equipment and the associate must be comfortable with conflict management.

“Some don’t want to do it,” he said, adding that during the program Wawa did not get significant negative reactions from customers. “Most were glad to see we were trying something either with technology or other methods . Your customers realize, as do you, that you’re dealing with a difficult situation.”

Davidson added that there are many options with personal protection devices. “You can be as covert or overt as you wish,” he said. “Cameras can look like a name badge or a big, bright flashing device. Use something that won’t negatively impact sales.”

Coleman said Wawa took the overt approach in its use of cameras: a yellow shirt with a black device in middle that was “fairly obvious.” However, he added, “The smile the associate had when greeting customers overcame any negative associated with that.”

Problems OutsideOutside c-stores, an area that cannot be ignored, Davidson said, “It really begins as you approach. You want to put technology, people, physical assets out there that people see, get it, and fear it. Cameras are not always seen and people don’t always fear them.”

Davidson said c-stores should be overt that they’re taking a stance in creating a safer shopping environment. “Creating a safe inner store starts at the curb,” added Davidson, who said he’s most concerned with loitering.

Coleman added that Wawa works with community providers to help without hurting those seeking help. “We have myriad resources and our managers are competent,” he said. “We want to operate as though we’re a family.”

Sometimes all that’s required is phoning law enforcement to visit the store for a coffee and discuss what the retailer is observing in certain areas, Davidson said.

“Sometimes, because they’re so busy, they’re not aware of what’s going on at one of your stores,” he said. “They’ll come and walk your property and give tips. The community resource officers are wanting this type of relationship.”

Credit Card SkimmersOne crime discussed was credit card skimming, an area where Davidson said he’s seen a significant increase. “They are always evolving,” he said, adding that retailers should have processes in place to do a minimum daily check on dispensers. “You are probably dealing with it somewhere and don’t know about it yet.”

New deep-insert skimmers are difficult to detect and don’t require the criminal to return to the fuel pump to collect information. “They can get in remotely now,” he said. “They also use tools to destroy the tap to pay mobile reader so customers are forced to skim their card.”

When asked about controlling employee theft, Davidson said the foundation to prevent this crime is education and awareness, including talking about employee dishonesty during the onboarding process.

“The majority of our internal theft was associates at or below 90 days or employment, and most comes from overnight employees,” Davidson said. “With this data, we can strategically create awareness campaigns for subgroups of employees and push encouraging awareness flyers to create less loss.”

Coleman added, “At Wawa, our employees are store owners, so we foster that mentality. Make sure the employee knows they’re important to your company and its profits and that they are important people.”

NACS Show  news  security  technology  Chuck Ulie is foodservice editor for CSP.

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