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PepsiCo lowers snack prices by up to 15%

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SearchPepsiCo lowers snack prices by up to 15%LoginSubscribeLoginSubscribeRetailer NewsCompany NewsMergers & AcquisitionsCategory NewsBeveragesCBD/HempFoodserviceFuelsGeneral Merchandise/HBCSnacks & CandyTechnology/ServicesTobaccoDataTop 202 Convenience Store ChainsMystery Shop ResultsCategory Management HandbookThe State of FoodserviceSpecial ReportsGreat Coffee ProgramsHot Markets for C-StoresRetail Leader of the YearThe Future of FuelsC-Suite in the Hot SeatStore DesignIndie InfluencersSustainability Outlook 2025View AllResourcesCSP MagazineConvenience Store ProductsPodcastsWebinarsDownloadable ReportsNewslettersAdvertiseContact UsEvents & CommunitiesConvenience Retailing UniversityOutlook LeadershipC-StoreTECC-Store WomenAll MeetingsSocialFollow on XFollow on FacebookFollow on LinkedInFollow on Instagram×EditKwik Trip rolls out 2 new candy bars under its Urge! brandHealthy snacks market projected to nearly double globally to $207.8B by 2035More than three-fourths of consumers pay close attention to protein in their diet Mars acquires Kellanova for $36BLove’s Travel Stops expands private-label line with premium chocolate caramels, popcorn Snacks & CandyPepsiCo lowers snack prices by up to 15%C-store supplier is rolling out new suggested retail prices this week By Rachel Gignac on Feb. 03, 2026 FacebookTwitterLinkedInSMSPepsiCo lowers snack prices by up to 15%. | PepsiCoPepsiCo is lowering snack prices by up to 15% for brands including Lay’s, Doritos, Cheetos, Tostitos and more. This pricing change is part of PepsiCo’s broader strategy to increase accessibility for consumers.

The new suggested retail prices begin rolling out in the United States this week. “And because retailers ultimately set their retail prices, shoppers may see even greater savings depending on the store,” the company said. 

“We’ve spent the past year listening closely to consumers, and they’ve told us they’re feeling the strain,” said Rachel Ferdinando, CEO of PepsiCo Foods U.S. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can. Because people shouldn’t have to choose between great taste and staying within their budget.”

The snacks themselves remain the same, the company said, but Pepsi is continuing to refine its portfolio, from recipe enhancements, like the removal of artificial flavors and colors from Lay’s and Tostitos, to packaging updates aligned with evolving consumer preferences.

Snack price and size influenced both consumer behavior and manufacturer strategies in 2025, Jacob Jordan, category insights manager for Temple, Texas-based McLane, said in August.

“We’re seeing growth in standard-sized bags and multipack meat sticks, with the latter performing well across all channels due to their portability and perceived value,” Jordan said. “Larger bags are showing positive momentum when supported by strong promotional activity, while smaller bag sizes are gaining traction as consumers look to trade down and manage costs. Manufacturers are adapting by shifting their focus toward these smaller, more affordable pack formats to align with shopper preferences.”

Convenience stores continue to expand private label lines with lower prices.

Kwik Trip rolled out two candy bars, Kwikz! and WannaBe!, under its Urge! Branded snack line in January. The candy bars were initially priced at 99 cents in January.

Love’s Travel Stops & Country Stores introduced six new products to its private-label line in December, including Chocolate Peanut Butter Caramel Popcorn, Dark Chocolate Salted Caramels and more. Love’s offered 10% off a customer’s first purchase of these treats through its Love’s Connect App in December. 

PepsiCo’s pricing adjustments also coincide with projections that Gen Z will be a leading force in consumer spending. This generation is expected to contribute $9 trillion to global spending by 2034 and will have the highest per capita spending power by 2030, Anna Kjerrumgaard of RaceTrac Inc., said at NACS.

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